Lifts, Volumizes & Separates Lashes - It Cosmetics Lash Blowout Mascara

IT Cosmetics Mascara: Elevating Your Lash Game

Discover your perfect IT Cosmetics complexion product: Visit the Store to find your ideal CC+ Cream. Enhance your makeup routine with our Layer Sunscreen Under Makeup, available in the Store. Achieve visibly smoother and softer lips with our Visibly Smoother & Softer Lips collection, also in the Store. Explore our Shop Eye and Brow Essentials and Discover Complexion Favorites, all accessible through the Store.

Indulge in the ultimate lash transformation with IT's Your Ultimate Lash Blowout! 93% of users say this product keeps lashes looking voluminous all day, and 93% report no flaking. Experience a 19x volume boost** for breathtaking results.

Infused with skin-loving ingredients, this first-of-its-kind mascara, developed in partnership with Drybar, brings the benefits of a professional hair salon blowout to your eyelashes. The conditioning formula intensifies the saturation of super black pigment, delivering a bold and dramatic lash look.

Developed with Plastic Surgeons and Dermatologists, this mascara is designed to "set" your volume. To achieve the salon blowout effect, simply sweep the brush up and through your lashes, slightly rotating the wand forward and away from your face as you reach the tips.

Whether you desire dramatic volume, superb length, or natural-looking definition, IT Cosmetics has the perfect mascara to help you achieve your optimal lash look. Explore our offerings:

Superhero Mascara: Elastic Stretch Technology stretches the look of your lashes wider and longer, while the lash-changing power brush wraps each lash in a lengthening cape of color. 96% of users said their lashes looked stretched!*

Lash Blowout Mascara: Intensely saturated black pigment delivers bold definition, and the lash-lifting microsphere brush gently catches every lash for a blowout lift and separation. Achieve a 19x volume boost!**

Hello Lashes+ Mascara with Lash Care Serum: Enjoy volumized, defined lashes instantly, with gentle removal and a lash-loving formula for soft, cared-for lashes. 93% of users say their lashes look fuller.*

Superhero Lash Blowout, Hello Lashes+, and Tightline are all available for you to add to your cart and see the details.

Elevate your lash game with IT Cosmetics' innovative mascara formulas, designed to deliver real, visible results. Experience the transformative power of these skin-loving, salon-inspired products and unlock the lashes of your dreams.

Results observed in a consumer panel study. *Results observed in an instrumental study.

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